Wingstop

WingStop, a pioneer in the "wings" QSR industry, decided to increase market share and develop new locations in California. They needed help elevating their branding and messaging.

Geared started with a sound, traditional approach: get to know the client and their customers, and then identify the USP(s) that would resonate to bring customers back for more. So Geared went to work and developed relevant brand messaging, new four-wall marketing as well as "local store" programs to deliver foot traffic. Geared took the brand's aeronautical flair and created in-store posters, table tents, print ads, flyers, and promotions to deliver brand relevance in the California market. It worked, and the company has continued to grow despite a tough economy (and a fickle California market).