No brand strategy is complete without a robust social media component. It can’t be an afterthought. It needs to be fully baked into your overall campaign. And it requires a cohesive approach that ensures every piece of content, at every touchpoint, reinforces your brand’s identity and works to achieve your marketing goals.

We are today years old and social media is the oxygen that all brands need to connect with their audience, build familiarity, and cultivate engagement. But here’s the thing: social media is not one single thing. It’s a bubbling cauldron of different platforms, each with their own vibe and secret handshakes.