West Physics

West Physics is the nation’s largest integrated medical and health physics provider.

Recognized in the healthcare industry as the knowledge experts, they offer services ranging from radiology equipment compliance testing to radiation safety consulting services for many of the most respected hospitals and outpatient imaging networks in the country.

Geared’s Rebranding approach focused on the experts themselves — the physicists. Creating imagery and language that centered around their people provided the keys to their brand's potential. Their positioning was obvious but not fully communicated to the healthcare industry.

Feedback and comments from industry trade shows and conferences regarding the exhibit graphics were well received, however as you can imagine, slightly hard to quantify leads. So, let's go online… we help create multiple targeted email blasts. A recent West Physics sponsored email blast targeting the nation’s largest radiology management organization for Radiation Safety Officer “RSO” services; this activity pulled an Open Rate of 22% and a CTR of 19%, exceeding the site's average by 2% on OR and 10.4% CTR.

- Brand Personality Development - Concept development and art direction - Copywriting - Graphic Design and production