Snugtop

 Snugtop, a 66-year-old California icon in the truck shells and covers aftermarket industry, faced a challenge: they needed dealer support materials—including collateral, print ads, and promotional gear—along with a refreshed brand identity that felt more relevant and contemporary. Geared took a strategic approach, beginning with the development of a design system that grouped products by OEM, enabling dealers to better tailor their messaging to individual prospects. We then redesigned all of Snugtop’s collateral to align with distinct customer segments, including truck enthusiasts, everyday drivers, and the hardworking professional market. The result was a comprehensive brand refresh that reestablished Snugtop’s position as the industry leader it has always been.