Snugtop

 Snugtop, a 50 year old California icon in the truck shells and covers aftermarket world, needed to refresh their brand with a more relevant, contemporary look. Snugtop needed dealer support materials - collateral, print ads and promotional gear. Geared started with a strategic approach and developed a design system that grouped products by OEM - helping the dealers speak to their prospects on an individual basis. We also pushed the design to match the demographics, creating a look for truck enthusiasts, the average joe as well as the workforce - resulting in a Brand Refresh that put them back on track to look like the industry leader they have always been.