Lucky Bird Fried Chicken

Initially backed by the co-founders of Wetzel's Pretzels and Blaze Pizza, this "California-inspired style" fried chicken, Lucky Bird, aimed to elevate the fried chicken marketplace. Geared was brought in on the ground floor to design the logo, website, packaging, menu, signage, and other trade dress elements.

Bil O'Neill, Creative Director of Geared, stated, "When creating high-level branding with start-ups, you must be able to operate lean and smart with design time and budgets." O'Neill adds, "We work closely with the decision-makers to ensure all designs align with the stakeholder's vision."