Line-X

Spray-on Bed Liners

For over 30 years, LINE-X’s patented spray-on technology has dominated the market, maintaining a strong lead even as new competitors entered the space. Facing the challenge of protecting and growing their market share, LINE-X aimed to showcase the versatility and advanced nature of their product while also expanding their franchise model. To meet these goals, we launched a targeted campaign in aftermarket truck enthusiast publications, emphasizing the product’s rugged durability, cutting-edge technology, and diverse applications. In addition, we developed compelling tradeshow graphics designed to attract potential franchisees and support the growth of their franchise network.