Equipment Depot

Equipment Depot is America’s #1 independent material handling and rental company. Their digital marketing agency, Think Versatile, partnered with Geared to rebrand this industry leader. We started at the core, conducting brand workshops to distill their unique selling points and from there the team created a distinct look and feel and introduced a new positioning line and a service promise entitled the “Performance. Guaranteed.” This pledge, to be the best service company in the industry, was the catalyst to differentiating their brand in the market place, driving sales and profitability.

Within the first two weeks of the brand re-launch, Equipment Depot’s Louisville location was awarded a $1.2 million contract. The campaign was highly successful, and drove revenues and attracted industry awards – taking AMA’s top honors as “Best in Category” in the BMA’s B2 National Award for Marketing Activation and Brand relaunch.

- Concept development
- Graphic design and copy writing
- Marketing and sales
- Brand personality development
- Video production
- Website development
- PPC, SEO, Email