Apffels Fine Coffee

Nearly 100 years of rich heritage from an LA coffee roasting icon - Apffels Fine Coffee, was the flavor of the day. 

Geared was asked to update the company's brand in 2009. After taking the company through a branding process, we blended our Brand Personality Development with a Brand Refresh resulting in a more succinct value proposition (very helpful in marketing communications as well as the sales department) and a stronger "artisan" brand design. In fact, Apffels' branding is a great example of our Associational Thinking technique (one way we come up with ideas). Click here for an infographic on the ideation process. 

Over these years, Geared has aided in Apffels' resurgence in the beverage industry and is currently supporting all their new up-market coffee and tea label(s) and hugely successful R&D efforts.