WingStop created the "wings" quick service concept, and has grown to be the largest franchise chain with this focus. When the company decided to increase market share and develop new locations in California, they needed help to step up the sophistication with their branding and messaging. Geared started with a sound, traditional approach - get to know the client and their customers, and then identify the USP's that would resonate and bring customers back for more. So Geared went to work and developed relevant brand messaging, new four wall marketing as well as "local store" programs to deliver foot traffic. Geared took the brands aeronautical flair and USP's to create in-store posters, table tents, print ads, flyers and promotions to deliver brand relevance in the California market. It worked, and the company has continued to grow even through a tough economy (and a fickle California market).