Living Java has put a fresh twist to coffee, making a better for you brew that's loaded with antioxidants and feel good superfoods. As a start-up, the company needed brand identity, packaging, in-store signage as well as web site design. Geared was tasked with creating a brand personality that would reflect the healthy, good-for-you value proposition that would differentiate this brand from traditional coffee companies. The objective was to create a clean, vibrant brand that would stand out in a healthy way and would resonate with health conscious consumers. Geared's solution - go clean and green - with design and messaging more in line with cosmetics and health products than traditional coffee. Consumer and channel feedback has been great. Keep your eyes open, it won't be long before it's on the shelf at your local grocery store.