In partnership with the digital marketing agency, Think Versatile, Geared created a mobile tool for the largest producer of automotive batteries in the world, Johnson Controls Power Solutions. Geared led the UX, design and overall feel of the global mobile app that helps in-store sales staff assist customers and more importantly, drive brand upsell to the premium, more profitable battery lines.
The heart of this sales aid was applying each region’s specific branding, unique sales benefits and local product data. Some of the top app features were product search, technology comparison and battery diagnosis capabilities. The app was a massive undertaking – and was successfully rolled out in 11 different languages across 4 continents on iOS and Android – including China.