Hitachi Consulting needed Brand Support on multiple digital projects. Geared started with creating eblast templates that support their individual Practices' marketing efforts, then was tasked with the challenge to update the look and feel within their Hitachi Corporates global website platform.
Before refreshing the page design we started organizing content flow, usability and messaging (site and page objectives). This aided in the overall approach, as we were asked to create a new web banner campaign that would support the efforts during the same exercise.
Once completed, it was necessary to create site guidelines which would spell out how the site would be assembled (supplied to Hitachi's IT group) as well as, what type of content would be needed and how it must be communicated with respect to messaging.