Q: What’s the difference between Geared and XYZ agency?
A: Oddly, many agencies struggle with this fundamental question. Some have the same USP just repackaged, or - none at all. Geared specifically caters to the entrepreneurial spirit. We work well with people and companies that understand that the only way to succeed is through smart ideas. Our four core strengths are Brand Refresh, Brand Personality Development, Brand Creation and Brand Support. Click here for more information.
Q: Does Geared take on established accounts?
A: Yes. Geared's USP is more about an entrepreneurial nature. This approach is perfect for an established/existing company because it embraces new thinking. In fact, here's a couple of our current clients who have been around for years: Fatburger & Apffels Fine Coffees.
Q: What are your costs?
A: It's all evaluated case-by-case. This is due to so many marketing variables. In terms of compensation, some are project fee and some are retainer-based. Either way it's a win-win for you. You'll get larger agency experience without large agency costs. In fact, due to low overhead, it's possible that we are lower than most mid-size agencies. It's a great answer to marketing budgets that can no longer support the traditional advertising agencies multi-layered model.
Q: How do you come up with your ideas?
A: Albeit difficult to specifically say where advertising ideas come from - some ideas come naturally or take time. So, since intellectual property is part of what we provide, here's a glimpse into our "creative" world.
Q: Do you have all the services I need?
A: It is next to impossible to do-it-all and be the best at each. Geared has its core capabilities, and then we collaborate with other talented people & companies who have their own core strengths. For instance, if you require online media buying, we'll connect you with our partner that focuses on that service.
Q: What if I don’t see any work in my category?
A: If you do not see work that fits within your industry category that doesn't mean we haven’t done the work. Simply ask us, you may be pleasantly surprised.
Q: Can you turn work around within a specific time period?
A: If you need it, it'll be done. For instance, a team was needed to produce 30+ brochures, posters and POP material within a couple of months – everything from concept, to design & copywriting, to photography, to press supervision and so much more. It got done correctly and on time.
Q: Awards vs. Results?
A: It's not uncommon to hear management at companies proclaim that they are not interested in awards - only results. We couldn't agree with this more. As a company whose primary goal is our clients' ROI, we are of the opinion that whichever idea gets the best results, is the best idea. We also would like to present this for consideration: research findings suggest that the more clever or unique the idea, the more it attracts a response. Whereas a less intriguing idea may have a lesser effect. (Did we also mention that we are a big proponent of research?)