During Fatburger’s acquisition of Buffalo’s Café, Geared was asked to conduct a Brand Refresh. Buffalo’s saw itself as the “family-friendly” buffalo wings restaurant. We repositioned the concept and added the tagline “Where everyone is family”. From there Geared set their brand tone with messaging such as “Family is where the heart is. It’s also where the fun is”, and “You can’t pick your family. But you can pick your burger”.
Their design update entailed a new menu design, staff tees, coasters, cups, bar coasters and construction barricade graphics. The look and feel pulled away from their light greens, tans and browns, to a classier all black with a pop of color motif.
- Brand Refresh
- Menu Design
- Four-Wall Marketing
- Brand positioning